The concept of social media influencers may still be young, but it’s packed with value for average social media users, brands, and the influencers themselves. A social media influencer is someone who has gained prominence on social media and uses this to endorse products and brands, as well as earn an income.
While many influencers have gained an impressive income, these 13 have become the wealthiest.
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1. Jimmy Donaldson, “MrBeast” ($1 Billion)
In 2023, Jimmy Donaldson, better known online as MrBeast, became the highest-earning influencer in the world. He’s also the most popular YouTube creator, with over 315 million subscribers on his channel. MrBeast captivates his following by carrying out wild stunts and hosting substantial cash giveaways that regularly rival the excitement of winning big through Casinos.com.
Donaldson has extended the prominence of his channel to build successful businesses, including MrBeast Burger and Feastables. All these activities add up to an impressive net worth, which Celebrity Net Worth estimates is $1 billion.
2. Huda Kattan ($560 Million)
Huda Kattan turned her love for makeup and beauty into a lucrative business, starting with a blog she began in 2010. A few years later, she launched her own brand, Huda Beauty, with her two sisters.
By sharing her beauty interests and tips online, she’s garnered a great deal of attention to the tune of more than 50 million Instagram followers, well over 210 million likes on TikTok, and a $560 million net worth.
3. Logan Paul ($150 Million)
Although subject to backlash for some of his YouTube videos, including footage of Japan’s Aokigahara forest, also known as “Suicide Forest,” Logan Paul has gained an impressive $150 million net worth. He acquired this fortune through his social media presence, becoming a professional wrestler, and founding PRIME, an energy drink business.
4. Ryan Kaji ($100 Million)
Ryan Kaji’s influencer work began when he was just three years old and his parents started a YouTube channel called Ryan’s World. His videos primarily consist of him unboxing or reviewing popular children’s toys.
He now has his own children’s toy line, named after his popular channel, and has partnered with major gaming businesses, including Xbox and Roblox. Between his videos, toy line, and major partnerships, Kaji has garnered a net worth of $100 million. Not bad for a 12-year-old!
5. Olajide Olatunji, “KSI” ($100 million)
Rapper, professional boxer, businessman, and YouTuber Olajide Olatunji, also known as KSI, has made a name and a fortune for himself, largely thanks to his popularity as a social media influencer. Today, he’s garnered a net worth of $100 million.
6. Jake Paul ($80 Million)
Logan Paul’s brother, Jake Paul, is a professional boxer who has also gained an impressive following through his video content, which started with the Vine platform and moved to YouTube after Vine shut down. Like his brother, Jake Paul has also ventured into entrepreneurship, co-founding the popular betting platform, Betr. These efforts have contributed to his net worth of $80 million.
7. Alexandra Cooper ($60 Million)
After rapidly rising to social media fame thanks to her tell-all “female locker room talk” podcast Call Her Daddy, Alexandra Cooper experienced a whirlwind of success, resulting in an impressive net worth of $60 million. Roughly one month after her first podcast episode aired, the show was acquired by Barstool Sports and has continued to thrive and branch into new topics.
8. Tyler Blevins, “Ninja” ($50 Million)
First making waves with his Twitch gaming content, Tyler Blevins, also known as Ninja, is popular across social media platforms. He continues to engage his following as he explores lifestyle topics and has gained a net worth of $50 million thanks to his video creation.
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9. Mark Fischbach, “Markiplier” ($45 Million)
Mark Fischbach, better known as Markiplier, gained popularity through his gaming content, primarily playing horror games such as Dead Space. His gaming content has significantly contributed to his net worth of $45 million. Adding to this wealth is his work as an actor and filmmaker.
10. Charli D’Amelio ($30 Million)
Charli D’Amelio shot to fame on TikTok during the pandemic with her dance content, which led to her becoming a Dancing with the Stars contestant. She has since started a clothing line with her sister Dixie D’Amelio, stars in a reality show with her family, and has published a book, Essentially Charli: The Ultimate Guide to Keeping It Real, all contributing to her $30 million net worth.
11. Matt Rife ($30 Million)
Stand-up comedian Matt Rife has leveraged the power of social media to get his comedic stylings out into the world, and it has paid off impressively. By posting clips of his acts, he’s gained 17 million followers and tons of interest in his live shows, contributing to his net worth of $30 million.
12. Addison Rae ($25 Million)
Like Charli D’Amelio, Addison Rae rose to fame through her TikTok dance videos. She now has countless brand deals, including with major fashion brands like Fashion Nova, American Eagle, and Reebok, and has started a beauty line. She’s also landed roles in He’s All That and Thanksgiving. At just 23 years old, Rae has amassed a net worth of $25 million.
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13. Emma Chamberlain ($22 Million)
Rising to influencer fame at 16 years old, Emma Chamberlain continues to produce content across social media platforms and manages to acquire major luxury brand deals. This has helped her amass a $22 million net worth, and her content shows no signs of stopping.
Conclusion
Through social media, these 13 influencers have become incredibly wealthy individuals who showcase the power and value of having a loyal following, demonstrating that this relatively new concept of social media influencers is here to stay.
